Saturday, September 23, 2006

Merdia

Merdia: I'm really excited by this great plant fiber floor covering (or simply rug company)I also found at the ICFF Exhibitor List. Their work is very sophisticated, clean, and mature without being boring. I really love their choices of color combinations of their photos.




"Merida’s passion is in the creation of distinctive textile floor covering grounded in the principles of innovation and good design. Inspired by the unusual textures and fresh aesthetic of natural plant fibers, we began importing Sisal to sell as a commercial grade wall covering. Noting its successful use as floor covering in Europe, Merida soon began promoting natural fibers as floor covering in the U.S. Initially, most people used it for wall-to-wall installations, but as the use of hardwood floors grew in popularity, Merida saw an opportunity to develop an area rug business. By innovatively combining the distinctively textured broadloom material with an extensive selection of edge finishing tapes, Merida was able to offer customers a level of customization and personalization that was unavailable elsewhere. Our rugs could be created in sizes and shapes to fit most any room, and could further be personalized through a selection of over 300 different edge finishes ranging from Cotton Twill to the finest French Tapestries." Merida Meridian.